Urban Couture was born in 2007 to fuse together diverse cultures and contemporary lifestyles; embodying a modern sense of fashion with a refined flair. By offering a wide selection of diverse styles, Urban Couture allows the fashion connoisseur to acquire personalized attire tailored to his/her individual flavor and taste, whether in color, fabric or detail. Kalimah [...]
Urban Couture was born in 2007 to fuse together diverse cultures and contemporary lifestyles; embodying a modern sense of fashion with a refined flair. By offering a wide selection of diverse styles, Urban Couture allows the fashion connoisseur to acquire personalized attire tailored to his/her individual flavor and taste, whether in color, fabric or detail.
Kalimah is an Urban Saudi brans. Aiming to make a global impact, Kalimah is telling its international audience what Saudi Arabian culture is about; through the printing of beautiful Arabic calligraphy and incorporating the well-known shimagh (Kheifia) as a design factor in almost all their t-shirts, we expect the brand to succeed internationally.
Noon is a fashion lifestyle brand that represents the Middle Eastern culture to customers. The concept of Noon is to remind the new generation about the Arabic culture, by bringing a new style into their lives. Most brands available for our Arabic consumers are presented in English (the most common language in the world). Noon’s official language of presentation is Arabic (facebook group).
Lamar Thobe: Modern meets traditional in Lomar’s exquisite designer thobes. Why be boring when you can be dynamic and inventive? We define men’s fashion by redefining the thobe as a stylish attire that can be worn both as a fashion statement and as a statement of national pride. Be bold. Dress in style.
Toby…Progressively joining tradition with contemporary fashion, Toby is an innovative approach on how to express yourself through fashion while still embracing the traditional aspect. A symbolic name, a metaphor depicting the compliment of one’s individuality. Every customer’s ‘thobe’ is indicative of his own personal style and personality. Assimple as the word Toby sounds, yet its meaning stretches far beyond its literal translation into Arabic, “my thobe”.
7ob is a concept clothing label which uses and abuses Arabic visual imagery. The idea of arabizing t-shirts by adding arabic calligraphy and imagery creates a friction which in its self is a representation of the hybrid identity of arab youth today which is often in conflict with its global influences and its own tradition and identity.Many of the designs use slang words and street sayings using traditional arabic calligraphy styles, which creates a sense of irony.
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